Fox News Overflow Thoughts
I was on Fox News this afternoon talking about cable providers’ new plans to charge for broadband on a per-usage basis. You can find the video of the segment here. I am used to short news segments but this one was even shorter than I had anticipated. A few points that I wanted to make but didn’t get to:
- Even though this could ultimately lead to cheaper broadband bills, it will still confound consumers who will be weary of spending time online if they think they’ll surpass their broadband allotment;
- John Donovan, CEO of AT&T has admitted that such measures may not even be necessary since most users self-adjust their habits to take advantage of off-peak times;
- The problem with this type of plan is that most customers don’t know the metric of broadband they use, much less how to monitor it. This could result in some high bills and angry customers;
- Another problem is that we have so many devices that pull Wi-Fi off of our home network now that we could be using broadband, running up our bill, without even knowing it. For instance: a game console, a Wi-Fi enabled cell phone, a tablet computer, etc.
- One unintended consequence of plans like these are that they could discourage customers from watching TV and video online.
- Comcast is going to test an alternative, which I find much more compelling. It involves slowing the transfer of files to individual subscribers who are its heaviest users during congested period.
Unfortunately I did not get a chance to articulate these notes but time is of the essence in broadcast news. Hopefully the cable companies will ditch this billing scheme soon enough that it won’t matter.
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